Selling Super Products

August 3, 2007

Writing copy for a flyer is tricky. You have to come up with something quick and snappy. That means you have to cram loads of information in one small piece of paper and still manage to keep it in interesting even though the product you’re selling is pitifully boring. Well, what if you’re given a chance to write copy for a SuperProduct that’s infinitely more interesting than the usual products you have to sell? Kinda like this one:

TIRED OF PENCILS THAT GIVE UP ON YOU WHEN YOU’RE BRAINSTORMING?

Introducing the new MONGOL X SUPERPENCIL 2099 PROFESSIONAL EDITION*–the definitive pencil for the new millennium! Straight from the genius minds of the creators of the SuperEraser and SuperYellowPad comes this groundbreaking SuperPencil that will make you the Brainstorming King of your team! Check out these fancy features:

Embedded AMD X44 MicroChip that records every character you wrote. Just press INSTANT REWRITE to, well, rewrite the last word you erased.
MP3 Player (accessories are available upon request) – chill out with some music while you’re brainstorming!
Built-in Automatic Sharpener** – you won’t need to sharpen your pencil anymore because it does it all by itself!
Ultraviolet Lead – you might not see what you wrote in normal light but under UV illumination, your scribbles appear in full display!
Licorice Eraser, which comes in different flavors like humba, paksiw, inun-unan and tabliya! Perfect for chewing when you’re racking your brains for new ideas!

The new MONGOL X SUPERPENCIL 2099 PROFESSIONAL EDITION is available in different funky colors (blue, azure, beryl, cerulean, cobalt, indigo, navy, royal, sapphire, teal, turquoise and ultramarine) and if you decide to order 12 pieces before Friday, we’ll give you a dozen! GET YOUR OWN MONGOL X SUPERPENCIL 2099 PROFESSIONAL EDITION NOW! Call 415-8200 to order (look for Thea)!

*Also available: MONGOL X SUPERPENCIL 2099 COLLEGE EDITION AND PRE-SCHOOL EDITION.
**9 Volt Battery not included.

This week’s exercise is to come up with something like this. Just follow these steps: 1) You must base it on a real product (no laser pistols or stuff like that), 2) Endow that real product with Super Features (sky is the limit so use your imagination), and 3) Keep it under 300 words.

Here’s what I did:

WORKING OUT HAS NEVER BEEN THIS MUCH FUN!

Introducing the groundbreaking exercise machine of the century—the new MITSUBISHI POWERMAN CARDIO-ENHANCER ALL-PURPOSE ALPHA RUNNER OMNI-SURFACE PROGRAMMABLE SUPERTREADMILL 32-DX OLYMPIC EDITION!!!!

It’s SLEEK! It’s CHIC! It’s the ULTIMATE indoor sporting equipment! With the following unique features:

All-Weather Simulator—simulate your favorite atmospheric condition while you’re running! Choose from Sunny Weather, Cool Evening, Signal Number Three, Colon Smog, Dewy Dawn or Sudden Death: Bullet Dodger*!
Replaceable Belt Surface—choose what surface you want to run on! Available surfaces include Bermuda Grass, Asphalt Road, Sandy Beach, Annapog (Wet/Dry), Abellana Rubber and even Wooden Floor!
Built-in Surround Sound Home Theater System—view your favorite movies while you’re doing your work-out! For good measure, we’ve included the complete Judy Ann Santos DVD Collection in the package!
Instant Coffee Maker—need a dose of caffeine after the 2nd kilometer? Just activate this feature and immediately get your espresso!
Cheat Generator—can’t seem to reach your goal of 5 kilometers under an hour? Don’t worry! Just press the CHEAT button and the colored liquid crystal display monitor (1024 x 768 resolution, 14 inches) will automatically congratulate you for achieving your goal!

Hurry! Get your own MITSUBISHI POWERMAN CARDIO-ENHANCER ALL-PURPOSE ALPHA RUNNER OMNI-SURFACE PROGRAMMABLE SUPERTREADMILL 32-DX OLYMPIC EDITION now!!! Call 415-8200 to order (look for Thea)!

*You’ll need to present your bulletproof vest in order to avail of this feature.

AVAIL OF OUR FIRST 10 PROMO! If you’re one of the first ten buyers of  MITSUBISHI POWERMAN CARDIO-ENHANCER ALL-PURPOSE ALPHA RUNNER OMNI-SURFACE PROGRAMMABLE SUPERTREADMILL 32-DX OLYMPIC EDITION, you’ll get a FREE demo!
PER DTI 09173984399.

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2 Responses to “Selling Super Products”

  1. Marinkina Says:

    То что бредомысли это точно 🙂
    Видно настиг творческий кризис. Мысле нет о чем писать 🙂


  2. Buenas tardes, AntoinenEstoy completamente de acuerdo con tu planteamiento y, de hecho, lo que enuncias es exactamente lo que yo he querido expr Click http://s.intmainreturn0.com/bayy091615


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